Corporate Rock

The music industry has gone global, carved up by a handful of multinational giants. CBS Records sold to Sony. Virgin Records, the only major independent label left by the early 1990s, sold to EMI following Richard Branson's cash flow problems. How can this $35 billion industry protect its corporate "assets" from the dangerous effects of their own traditional lifestyle - sex, drugs and rock 'n' roll - which brought so many star-studded careers of the 1960s to a premature end?